Working in digital marketing entails promoting products or services using a variety of online channels. You could specialize in social media or search engine optimisation (SEO) by implementing strategies that help websites to get high rankings in Google search results and draw more visitors.
The job is usually team-based, and you might be working with copywriters, designers or animators for projects, so collaboration skills are important. You may also be required to research the competitors of your client to determine which strategies work best for their business. Your responsibilities could include designing campaigns, consulting with clients, analyzing potential innovative methods for digital marketing, and overseeing the performance of current tactics to ensure they’re offering good value for money.
You might be working on short-term projects with business owners who require assistance in developing their brand or advertising campaign. You can also oversee long-term projects on behalf of an agency for marketing. You can develop and monitor their social media presence or manage their website analytics.
You will be well-suited to a career in digital marketing if are empathetic and can put yourself in the shoes of your clients to better understand their needs, challenges and wants. Digital marketing is ever-changing and therefore you have to be adept at adapting and learning. As you gain more experience, you might choose to become a digital marketing manager or seek an executive role.
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